High-tech

Faster And More Reliable Internet Is Finally Coming

The pandemic began a new era, one in which remote working has become the norm. It is speculated that a whopping 30% of the American workforce wants to continue working remotely moving forward.

It is clear now that all workers do not need to be together in the office to be productive. It’s not necessary to travel for hours and miles to give a keynote address or even close million-dollar deals.

Zoom, Google Meet, Microsoft Teams, and a few other video conferencing applications saw increased international adoption in the last two years. As mandates and lockdowns end worldwide, this trend has not waned. With increased internet use has come a need and an appetite for faster and more reliable connectivity.

Nasib Hasanov, the Owner and Founder of NEQSOL Holding, emphasizes the urgency of this need; “The world that we are living in today is not quite the same as it was two years ago. The pandemic has almost tracked a lot of plans with regards to how we interact with the internet. It is quite tenable that in the next 20 years, most jobs and interactions will be done online. Now imagine having to work within this new reality with a network that is not fit for purpose.”

In 2018, just before the pandemic hit, NEQSOL Holding launched the Digital Silk Way, a private digital infrastructure project which NEQSOL Holding’s subsidiary (AzerTelecom) is implementing, with a vision of the shortest, fastest, most advanced route for digital connectivity between Asia and Europe – a vision to be realized as soon as 2025.

In addition to the rising work-from-home trend, a few other trends emphasize this need for faster internet. In this article, Nasib Hasanov shares his views on this vital issue.

Increased Availability Of The Internet

In 2016, the United Nations declared that internet access was a human right and suggested that government policies on internet use should thus be rights-based and user-centered. While North America and Europe have done a decent job in this regard, there is still a whole lot to be done.

As of 2020, it was estimated that about 42 million Americans did not have wired or fixed wireless broadband access. Outside of the major American cities and suburbs, quality internet broadband is simply not available. The deployment costs of fiber optics are prohibitive when considered as a permanent solution.

Nasib Hasanov explains this further, “The goal of the UN and many in the telecoms and ISP business is to make the internet an omnipresent utility comparable to electricity. The industry has worked hard to develop the technology to make this possible, but now we need to ensure that the infrastructure is in place to provide access to the technology.”

Streaming Goes Mainstream

Statistics show that streaming was already on the up in 2018, but it has totally skyrocketed since the pandemic and the attendant lockdowns. It has become widely accepted that consumer habits have changed for good. People will rather turn to Netflix or Amazon Prime for a movie, a podcast for news, Spotify or Soundcloud for music, and YouTube for any other kind of video and entertainment content. Traditional TV and Radio are rapidly declining and there is no stopping this trend.

It is estimated that US video streaming app revenue crossed the $24 billion mark between 2020 and 2021. This threshold will undoubtedly be obliterated in the coming years as online gaming grows massively and as live video becomes a major marketing and engagement tool for many businesses. There clearly needs to be some sort of infrastructure to deliver faster internet both to beyond the major cities and suburbs.

According to Nasib Hasanov, “We can’t magically make fast internet available to everyone at once, but day by day, the need becomes even more urgent. If we do not manage to get this done quickly, there will be millions of frustrated people across Europe and Asia staring at a screen waiting with nothing but loading or buffering prompts. Our goal with Digital Silk Way is to deliver internet access to this region of over 1.8 billion people at speeds 20-30ms faster than existing terrestrial routes.”

By growing network capacity and developing digital hubs along its route, Digital Silk Way will be a key enabler of digitalization and more inclusive internet access across traditionally less connected global regions, including those of Central Asia and the Caucasus.

Improved connectivity will be a key contributor to economic growth in these regions. Mr. Hasanov believes that the DSW infrastructure will go beyond offering improved streaming quality and help to “alleviate poverty, improve education, health care and further enable gender equality.”

Mr. Hasanov points out that in 2022, the world is now standing at the dawn of a new era where internet consumption has already become a basic human necessity. The need for faster internet will most likely be tied to human productivity, mental wellbeing, and technological advancements in the coming years. This is why it’s essential for a need of faster and better internet urgently.

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